Opportunities abounded at the Atlanta Franchise Expo

The Atlanta version of The Franchise & Business Opportunities Expo came to the Cobb Galleria on September 7 and 8. As I entered the Expo, I spotted a small sign warning that outside vendors caught soliciting at the Expo would be escorted from the premises.

I’d never been thrown out of a convention before, and I wanted to keep my record intact. So I carefully avoided soliciting anyone.

In truth, I wasn’t attending the Expo to solicit potential clients. For us Georgia franchise lawyers, the Expo was a great opportunity to see new and growing franchise concepts, find the latest news on existing concepts, and network with fellow professionals.

Two of Shipe Dosik Law’s franchisor clients, Tropical Smoothie Cafe and SEVA Beauty, were busy exhibitors. Sadly, the Tropical Smoothie Cafe booth was not whipping up smoothies, nor was the SEVA Beauty booth actually threading any eyebrows.

I arrived early on Saturday, shortly after the Expo opened. By noon, it was crowded with prospective franchisees. By 3pm, I had visited nearly every booth and was ready to head home.  Hopefully, other attendees and exhibitors learned as much as I did at the Expo.

In addition to learning about franchise concepts, I may have picked up a new Georgia-based franchisor client. Don’t tell.


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